Billy Mays look out!
Notwithstanding a childhood fascination with Mr. Microphone, I am seldom tempted to buy anything pitched to me on TV. Until recently that is. I have to admit that I am bowled over by the ShamWow.
It’s because of Vince Offer, Shamwow’s appropriately named pitchman. This guy has got to have Billy Mays crapping in his pants. Seriously, the kind of stain that would withstand even the combined power of Kaboom and Oxyclean. Vince can sell. He’s so engaging that I stop what I’m doing and watch him every time he’s on my TV.
Lanky, sporting a cheesy headset and bad haircut, my first thought was “what a mook.” He’s the douchebag who tried to sell me stolen speakers in the grocery store parking lot. But Vince quickly won me over with his sly, street-smart confidence. It’s like he’s letting you in on a secret.
Billy Mays, with his eerily neat brown beard practically screams at you, imploring you with earnestness to see the beauty of his product. Vince knows the angles, he makes the product sell itself. Yes, he’s a huckster and yeah, the ShamWow is probably a piece of junk. But now I feel like such a schmuck for throwing my money away on paper towels. Vince made me want a Shamwow by insinuating that I’m an idiot for believing I can live without one.